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5 Lessons a Marketer Should Learn from Glee
Unless you’ve been living in a subterranean bunker, you’ve likely at least heard of the TV show Glee. It’s more likely that you consider yourself a Gleek, whether or not you admit this to your work...
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Top 10 New Year’s Marketing Resolutions
On one hand, New Year’s resolutions are just plain silly. On the other, who are we to fight the almost genetic need to organize your sock drawer and counter-tops before digging in to the year ahead?...
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Your Hair’s on Fire: 7 Ways to POP in the Inbox
{Disclaimer…no marketers were injured during this writing.} Nothing’s more important in email marketing than getting someone’s attention immediately. To be perfectly honest, not even your message...
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8 Killer Tips to Integrate Your Social Media and Email Marketing
Despite all the conflicting buzz and your crazy calendar, your efforts at email marketing and your social media campaigns can (easily mix). Don’t worry…it’s more a case of working smarter instead of...
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Be Pintastic! 6 Ways Pinterest Can Jumpstart Your Biz
Unless you’ve boycotted the internet for the last few months (horror!), it would be very difficult not to hear about Pinterest. Almost every tech, marketing and social media blog site is talking about...
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Beginner’s Guide to A/B Split Testing
Apples or oranges? Mayo or Miracle Whip? Salad or hamburger? Life is full of decisions, which in most cases, get made in an instant without second thought. But, as marketers, our decisions greatly...
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11 Likable Ways to Get People to LIKE Your Facebook Page
Remember when you were a kid in school and you passed a note to a girl you had a crush on? And the note said, “Do you like me? Check ‘YES,’ ‘NO’ or ‘MAYBE’?” And then you watched that girl open up the...
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Use Emails to Build Links to Your Awesome Site
Smart marketers are able to think ahead and use email marketing as a link building strategy. Sure, this is not an orthodox method of getting links, but it is a smart one that more companies should use....
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Six Tips for Ninja Transactional Emails
Transactional emails. You just got to love them because no other type of email communication is more anticipated than this one. Especially in this busy holiday season with B2C businesses ramping up...
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Insider Email Shortcuts
As we contemplate what’s new on the online marketing horizon, whether it be email, online or social media, we started thinking of all the components (and process) that go into creating a single email...
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